For over a hundred years, KRAFT has pioneered cheese in the region. Synonymous with the word cheese, KRAFT has been part of the Arab household for generations. Its heritage and distinctive original ‘Al Aslee’ taste is unique, which sets it apart from other cheese brands.
"Everyday we continue to strive to deliver superior quality products and exciting innovations to our consumers"
KRAFT cans were first imported to the GCC in 1915. They arrived first to Kuwait and UAE, followed by their next destinations of India and Africa. Storing cheese in a can halted the process of deterioration. This was a strong need in the region given the soaring summer temperatures and no refrigeration at the time to keep food cool.
Over the years, KRAFT has become a cheese expert and a trusted partner in the kitchen for many Arab moms. Over the years it has diversified its offering to answer the evolving needs of consumers. Everyday we continue to strive to deliver superior quality products and exciting innovations to our consumers.
You can experience the irresistible KRAFT melt with every bite of KRAFT Cheese Spreads, Slices, Cheddar Cans and Blocks as well as, more recently the new Mozzarella and Cheddar Cheese Shreds!